Email Marketing Using Mailchimp

Course Description


Mailchimp is a leading email marketing EDM tool used by many small and large companies to keep in touch with their customers. It has a host of features that make it very useful online marketing tool. You can find out if you customers opened your emails, click on links inside and much more and gives your subscribers an easy way to opt out of your mail lists.

This course is a email marketing for beginners course, that quickly brings you up and running, including show you how to import lists and create multiple campaings and manage them.

Fee Details

Course Code Course Name Duration Course Fees (SGD) SkillsFuture Funding(SGD)

Email Marketing Using Mailchimp

1 Day
(8 Hrs)
$ 297 Singaporeans Pay
Only $ 25 Nett
After Skills Future Funding
Deduction: $ 297
Registration & Material Fees of $S 25 Applies.
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Course Introduction Video

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Course Content

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Module 1: Understanding The Power Of Email Marketing
What is EDM
Using EDM For Marketing
Using EDM For Re-Marketing
Using EDM For Customer Relationship Management
Module 2: Tools To Manage EDM
Categorizing Your Customers Into Lists
The Power Of Managing Lists
Anti-SPAM Policies For Using Lists
Module 3: Diving Into Mailchimp
Mailchimp As EDM Tool
Setting Up Your Account
Working With Email Templates
Adding Or Importing Subscribers
Sending Your First Email Campaign
Module 4: Managing Subscriber Lists
Adding A Sign-Up Form To Your Website
Managing Subscriber Lists
Growing Your Subscriber Lists
Module 5: The Marketing Aspect
Improving Your Click & Open Rates
Scheduling Your Emails & Choosing The Correct Timing
Using Mailchimp For Business
Secrets Of Creating Emails That Subscribers Would Love To Open
Email Marketing best practices
Email Marketing tips
Q&A, Conclusion And Next Steps


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Funding For This Course